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Original Mind for Hire

A creative consultant, strategic thinker, art director and designer. I work across all areas of communications, from TV, web, posters, to brand identity. My ideas have won numerous awards. Most importantly the ideas engage with people sell down-arrowproducts, services, helping build brands and improve clients business. Strong ideas don't date or follow a trend, they're hard to forget, they're timeless.

Eye on the sky ltd specialise in air traffic control management training across the world. The business cards designs were lenticular printed. When tilted they animated the radar screen.

Velux poster

A highly successful poster, press, campaign which demonstrates the transformation of attics when you fit a Velux window.

Kit McAlpine logo

I don’t just work for big brands.

Highland wifi image

Highland wifi van

A simple campaign idea reminding people that their wifi connection can easily be improved with the latest German wifi kit from Highland wifi.

Marine conservation image 1

Marine conservation image 2

Marine conservation image 3

We should only be finding shells and seaweed on our beaches, not plastic. Proposal for a 2019 calendar using 12 different shells and seaweed images each captioned with different beach names. Raising money and awareness for MCS.

Guy with a camera

I am also a photographer

TV and online animated film for Scottish Government recruitment.


Destination Judo

To launch Gold Bier, we were given a brief with a propostion. “Gold bier tastes great.” It gave us the opportunity to show bad taste and be outrageous. The end line of the TV advert reads “And now for some good taste.”

Scottish Prison Service

An engaging tv ad to help encourage people to donate blood using Sean Connery voice over.


Oxfam Poster

Fishmonger image

Cogen Energy

Cogen Energy create energy from all kinds of waste.
An awareness campaign, site posters, leaflets, and signage.

A series of 10 second tv ads, using idioms, eyes peeled, spilling beans. The perfect tone of voice for the tabloid.

Tennents adverts

30 second TV ads using the red 'T' idea

fefee Crisp Advert

6 sheet national poster campaign to launch Toffee Crisp coconut.
No retouching, a wig made to look like a coconut.

A hugely successful one-off ad for Tennents Lager based on the film Whisky Galore.
Filmed in black and white. 600k budget.

Squirrel advert

Wood MacKenzie drilling man advert

Click the image above to see the flash animation.
(not available to iOS mobile devices)

An online recruitment campaign to recruit analyst. Using animation of a man spinning like a drill.

Who Cares Scotland

Brittle Bone Direct Mail

The Brittle Bone society wanted to raise money to extend a hospital. Mailed out to leading business leaders. It raised thousands.

HEBS - Smoking

Karate advert

A very successful poster and press ad. Silver award at the Cannes advertising festival.

Tyre T-shirt advert

An award winning T-Shirt

Wood Mackenzie Website

Click the image above to see the flash animation.
(not available to iOS mobile devices)

To recruit only the best Upstream Analysts Using humour I demonstrate how important their expertise was to the Wood mac business.

Scottish Water poster

A pitch winning poster idea.


Clackmannanshire Council Transport website

Click the image above to see the flash animation.
(not available to iOS mobile devices)

I used the no entry sign as a way of dramatising how you can progress through your career in the council. The white line animates to knock the red line out of the way.

Ladies Club Logo

The naming and launch of a ladies only fitness club.
Logo design, stationery, signage and leaflets.

A very simple ad. It won a Roses silver award for a low budget tv ad.